Bring your leads, follow-up and performance together. Keep a supported phone provider or add IDA Phone.
Per location. Unlimited named CRM users. Employee phone seats are optional.
CORE
CRM, inventory, trade appraisals, Deal Journal, standard reporting and unlimited named staff accounts. No employee phone seats or Operations modules.
$299
per location / month
Billed monthly
No employee phone seats bundled
Included every month
500 SMS segments · 500 AI credits
5,000 emails · 1 shared messaging numbers
1 supported connections
MOST POPULAR
GROWTH
Core plus Alex automated SMS/email follow-up, appointment workflows and higher usage allowances. Employee phone seats and Operations sold separately.
$599
per location / month
Billed monthly
Includes Alex BDC
No employee phone seats bundled
Included every month
2,000 SMS segments · 5,000 AI credits
15,000 emails · 3 shared messaging numbers
2 supported connections
PERFORMANCE
Growth plus Advanced Insights, Marketing Automation including Marketplace, higher allowances and priority business-hours support. Employee phone seats and Operations sold separately.
$899
per location / month
Billed monthly
Includes Alex BDC, Advanced Insights, Marketing Automation, Marketplace Listing
No employee phone seats bundled
Included every month
5,000 SMS segments · 15,000 AI credits
30,000 emails · 5 shared messaging numbers
4 supported connections
Prices exclude applicable taxes, usage, third-party fees and separately selected modules. Existing subscriptions and negotiated inclusions remain unchanged.
Founding Dealer offer
Start with Growth. Get moving sooner.
First 25 dealer organizations, one location each. Availability confirmed by IDA.
$399.00/month
for 3 paid months, then $599.00/month
Standard onboarding waived. Monthly billing. Discounts do not combine.
For dealer groups
MORE STORES. ONE CONNECTED GROUP.
Progressive software discounts: first location full price, locations 2–4 save 10%, 5–9 save 15%, and 10 onward save 20%.
Build your group estimate
$2,725.45 / month
5 locations · $545.09 average per location
12-month group agreement, billed monthly. Annual discounts do not stack. Phone seats, Operations, add-ons, usage, setup and taxes are additional. Group onboarding is separately quoted.
From arrival to after the sale
DEALERSHIP OPERATIONS.
Choose individual tools or an Operations bundle. Existing agreed inclusions remain unchanged.
Funding status/date, registration submission and return dates, and plate tracking. Tracking only; no lender processing or electronic state filing.
$49.00 / location / month
Your final order confirms availability and scope.
Optional product
Chargeback Tracking
Warranty/GAP cancellations, We-Owes, expenses, supporting documents and gross adjustments.
$49.00 / location / month
Your final order confirms availability and scope.
Optional product
Operations Bundle
Includes Recon, Title & Funding Tracking and Chargeback Tracking; replaces their separate charges.
$249.00 / location / month
Includes Recon, Title & Funding Tracking, Chargeback Tracking. Included products are never charged twice.
Your final order confirms availability and scope.
IDA Phone
EVERY CONVERSATION. CONNECTED TO THE CUSTOMER.
Add calling for the people who need it. CRM-only staff stay included.
Keep your existing phone system
One supported phone account uses one of your plan’s included connections. Your provider bills you directly. IDA confirms compatibility and which calling, history and recording features connect.
Forwarding alone is not a full integration. Custom work requires a separate quote.
Activation review
Phone Standard
Optional browser calling, history, one direct local number and 250 human minutes. Activation acceptance required; not included in software plans.
$29.00 / named phone user / month
Compatibility and activation must be confirmed before billing.
Coming soon
Phone Pro
Standard plus recording, transcripts and analysis when released. 250 human and 250 analyzed minutes. Not sold before feature acceptance.
$49.00 / named phone user / month
Not available for purchase.
Activation review
Additional Supported Connection
One supported account/feed beyond the plan allowance, including supported existing phone systems. Vendor bills separately; custom integration quoted separately.
$49.00 / connected account / month
Compatibility and activation must be confirmed before billing.
One named employee across a contracted dealer group needs one phone seat. Pro replaces Standard. Existing contracted seats and activation credits are retained.
Make IDA your own
THE RIGHT TOOLS. RIGHT WHEN YOU NEED THEM.
Included products are charged only once. Ad spend and managed marketing services are separate.
Optional product
Marketplace Listing
Inventory-based listing preparation and assisted posting; included in Marketing and Performance. Channel fees extra.
$99.00 / location / month
Your final order confirms availability and scope.
Optional product
Marketing Automation
Includes Marketplace and supported segmentation/reactivation workflows. Software only; ad spend and agency services excluded.
$199.00 / location / month
Includes Marketplace Listing. Included products are never charged twice.
Your final order confirms availability and scope.
Optional product
Advanced Insights
Advanced explanations and management analysis; included in Performance. Available capabilities confirmed before activation.
$149.00 / location / month
Your final order confirms availability and scope.
Optional product
Alex BDC
Automated SMS/email response, follow-up and appointments for Core. Included in Growth and Performance.
$299.00 / location / month
Your final order confirms availability and scope.
Coming soon
API Pro
Planned public API entitlement, 100,000 external requests/month. No sale until external access and metering are accepted.
$99.00 / location / month
Not available for purchase.
Coming soon
Alex Voice
Planned AI receptionist, 500 AI voice minutes/month. No sale until production acceptance.
$299.00 / location / month
Not available for purchase.
Optional product
Standard Onboarding
Standard source import, initial configuration and two remote training sessions. Custom work quoted separately.
$499.00 / location once
Your final order confirms availability and scope.
Usage, without the guesswork
INCLUDED CAPACITY. CLEAR RATES BEYOND IT.
Your plan covers a monthly allowance. These rates apply only after the relevant allowance is used.
Human calling
$0.05
per additional minute
Call analysis
$0.10
per additional analyzed minute
SMS
$0.03
per segment, in or out
MMS
$0.06
per message, separately metered
AI assistance
$0.02
per additional AI credit
Email
$1.50
per 1,000 additional sends
External API
$5
per 10,000 additional requests
Extra local number
$5
per number / month
What is an AI credit? A standard reply or draft uses 1 credit, a report explanation 5, and an advanced analysis 10. Human-written messages use no AI credits. Internal retries and failed generations are not charged.
What counts as a text? SMS is billed by carrier segment; longer messages can use multiple segments. Both inbound and outbound count. Standard domestic rates shown. Taxes and carrier registration/campaign fees are additional.
A few good questions
LET’S MAKE IT CLEAR.
What changes for existing customers?
Existing subscriptions, signed agreements, accepted promotions and contracted inclusions do not change automatically. A separately agreed amendment is required.
How does annual billing work?
The annual option shows the effective monthly amount; the annual total is prepaid for 12 months. Add-ons are separate. A 12-month commitment billed monthly is a separately negotiated arrangement.
Are all features available now?
Planned capabilities are marked coming soon. Phone and provider integrations require acceptance before billing. Your signed order identifies available scope.
What about usage and other charges?
Allowances reset monthly. Usage beyond allowances, carrier registration, extra numbers and third-party charges are itemized in your order before billing. No unlimited usage is implied. Unused allowances do not roll over.
Your next step starts here
FIND YOUR NEXT GEAR.
Explore the workspace. See how IDA fits your dealership.
IDA uses optional analytics and advertising measurement tools to understand website use and campaign results. Attribution needed to submit an inquiry stays first-party. We do not send form fields or inquiry details to analytics providers.